Future Ventures, seeks to promote and participate in innovative and emerging business ventures in India.  The company intends to play a role in powering entrepreneurship, by promoting or participating in diverse business activities, primarily in “consumption-led” sectors in the country, which it defines as sectors whose growth and development will be determined primarily by the growing purchasing power of Indian consumers and their changing tastes, lifestyle and spending habits.

The company will also participate in businesses where it exercises control or influence, and can add value as active shareholders, by utilizing the experience and knowledge of the Future Group, and specifically its parent, Pantaloon Retail.